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Real-world questions B2B marketers face when producing video content. We break down the production choices you’ll face and what each option really means for your budget, timeline, and results.
Why Corporate Videos Need Makeup Artists
In this video, I talk about ...why professional makeup artists are such a valuable part of corporate video production and why they’re usually worth the extra spend.
We cover on-camera confidence, talent comfort, continuity, common appearance issues that cameras exaggerate, and why fixing problems on set is usually better than fixing them in post.
Video Production for B2B Marketers
Practical tips to help marketers produce better videos, work effectively with production partners, and avoid common mistakes.
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Why Corporate Videos Need Makeup Artists
Most people think makeup on a video shoot is about appearance. It’s actually about confidence, comfort, and catching problems before they end up on camera. In this video, I talk about why ...
How to Get the Most from Your Video Shoot
Quick Tip: If you’re paying for a film crew, don’t leave with footage for just one video unless the day is already full. In this video, I walk through a simple way B2B marketers can get more ...
Presenting with Slides? Stop Looking Off Camera
Quick Tip: If your presenter is presenting with slides but keeps looking off-camera every time they check them, the problem usually isn’t the presenter — it’s the setup. In this video, I walk ...
Why Your AI Content Isn’t Performing
If your AI-generated content isn’t performing the way you expected, this might be why. Platforms like YouTube and LinkedIn are starting to push back against a specific type of AI content: ...
How to Get Customer Testimonials at Events
Quick Tip: If you’ve got customers in the room, you should be capturing testimonials. User conferences, advisory boards, client events — these are some of the easiest opportunities to capture a ...
Should You Hire a Local Video Crew or Bring Your Own Team?
Quick tip: Should you bring your video team or hire local for a shoot? If you’re planning a conference or on-location video, this decision has a bigger impact than most people expect. In this ...
How to Choose a Video Production Company (B2B Guide)
If you’re trying to figure out how to choose a video production company, this video walks you through exactly what to look for. Especially if you’re a B2B marketer, there are a few things most ...
Direct to Camera vs Interview: Which Should You Use?
Should you look directly at the camera, or speak to an interviewer off-camera? If you’re planning a marketing video, this decision has a bigger impact than most people expect. In this episode of ...
How Long Should a Marketing Video Be?
How long should a marketing video be? Too short and you miss the message. Too long and people stop watching. In this episode of Video Production for B2B Marketers, I break down what video length ...
3 Questions to Ask Before Making a Marketing Video
What should you do before making a marketing video? If you’ve ever been asked to “just make a video” without a clear plan, this is where to start. In this episode, I walk through the three key ...