Process

How We Work

Video has long been the best medium to convey your message to your customers, users, and employees.  From concept to delivery, we help you craft your message and create dynamic, effective, and engaging videos that resonate with your audience. This is a collaborative effort, and we will create something amazing together.

1

Onboarding & Discovery

It all starts with a video call where we talk about your project, its audience and goals, and the logistics for the shoot. It’s helpful if you have any videos similar to what you are looking for and examples of the styles you like.

Following our conversation, we will generate:

  • An estimate for the project
  • Scope Of Work
  • Master Service Agreement

Once all documents have been signed, we will move into the preproduction phase of the project.

2

Pre Production

Pro-production is the foundational planning phase where all the details of the video project are carefully outlined and prepared. This stage involves setting clear goals and objectives for the video and aligning the creative vision with the marketing strategy. Key activities in pre-production include:

  • Concept Development
  • Script/Storyboard
  • Scheduling
  • Casting and Location Scouting
  • Budgeting
  • Equipment and Crew Planning

Pre-production is all about preparation. It involves ensuring that every detail is aligned so that everything runs smoothly when the cameras start rolling. The final video delivers exactly what is needed to reach your audience.

3

Production

Production is when all the planning we’ve done during pre-production comes to life. This is the part where the cameras roll, and we start capturing the footage that will become your video.

Here’s what happens during production:

  • On-Site Management
  • Equipment Setup & Staging
  • Align Visuals with Art Direction
  • Capturing Audio & Video
  • Directing & Coaching Talent

Production is where your vision takes shape, and we ensure every detail is handled professionally to set the stage for an outstanding final video.

4

Post-Production

Post-production is the phase where we take all the raw footage captured during production and transform it into the polished final video. This is where the magic happens, bringing together visuals, sound, and graphics to create a cohesive and engaging story.

Here’s what happens during post-production:

  • Footage Review and Selection
  • Editing
  • Color Correction and Grading
  • Sound Design & Music Selection
  • Graphic Design and Motion Graphics

Post-production aims to bring all the elements together, crafting a cohesive rough cut that will be polished in the final stage.

5

Review & Refine

During the review & refine stage, we share drafts with you, gather your feedback, and make necessary adjustments to ensure the video meets your expectations.

  • Revisions and Feedback
  • Final Delivery

This final stage is all about perfecting the details and ensuring the final product not only looks and sounds amazing but also achieves your marketing goals.  After final delivery, we will discuss other ways to utilize and repurpose it for social and other uses.

Get the Expert Guidance You Need to Make Your Video Project a Success

From making your subjects feel comfortable on camera, implementing the right technology and techniques for your project, and  to simplifying every step of the process, we help you produce a video that resonates.