Software & Product Demos
Marketing departments use software and product demo videos because they effectively showcase the interface and functionality of a product in a visually engaging and easily digestible format. These videos simplify complex features, helping potential customers quickly understand how the product solves their problems or meets their needs. Demo videos also build trust by providing a transparent look at the product in action, often serving as a persuasive tool in the decision-making process. Additionally, they can be repurposed across various platforms, from websites to social media, maximizing their reach and impact. By using demo videos, marketing teams can educate, engage, and convert audiences more effectively.
Why Partner With Us
- Proven technique for producing demo videos
- Creative storytelling using voiceover, screen captures, and motion graphics
- Work within tight timelines and budgets
Home Bar 1.0
With no physical prototype available, we used CAD files and animation to visualize the Home Bar system for a pre-launch marketing video. The animations were integrated with motion graphics, text, and live-action beer pouring footage to create a seamless and convincing product story.
EVO Demo
Shot in Jaco’s showroom, this product video showcases the EVO medical cart with an actress portraying a nurse. The demo was enhanced with b-roll, professional voiceover, and motion graphics, creating a self-contained sales tool for website and marketing use.
Dev Enablement
One of five targeted solution videos, this piece uses a combination of motion graphics, screen captures, zoom effects, and voiceover to explain a key Veracode feature. The style ensures clarity while maintaining visual consistency across the series. It’s a good example of how a video can draw the eye of a viewer to desired areas by zooming in and highlighting different sections.
Multi-Vector API Attacks
Produced remotely, this social video combines expert commentary with supporting visuals like stock footage, product UI, and animated text. It was part of a strategic effort to drive thought leadership and product relevance around API security.
Product Demo
Go Further Faster
To communicate the advantages of Acacia’s Coherent Optical technology, the video uses a blend of stock media, textual overlays, product photography, and custom animations. Narrated by a professional voiceover, this method simplifies complex concepts while delivering essential technical details, effectively engaging both technical and non-technical audiences.
Get the Expert Guidance You Need to Make Your Video Project a Success
From making your subjects feel comfortable on camera, implementing the right technology and techniques for your project, and to simplifying every step of the process, we help you produce a video that resonates.